I recently went one-on-one with former Unilever executive Bob Phillips. Bob is the founder of Ballou Family Apothecary and is an Executive in Residence at the Grossman Business School at the University of Vermont.
Adam: Thanks again for taking the time to share your advice. First things first, though, I am sure readers would love to learn more about you. How did you get here? What experiences, failures, setbacks, or challenges have been most instrumental to your growth?
Bob: My professional journey spans more than six decades, with over thirty years immersed in the dynamic world of consumer-packaged goods. Throughout my corporate tenure, I embraced a succession of assignments and leadership roles, culminating in my retirement (2000) as a Director at Unilever NV & PLC, where I oversaw global personal care products and North American operations. After a 2-year absence to pursue a master’s degree in American Studies at Columbia University, focusing on gender equity, I returned to my previous world as a partner in a marketing firm, advisor to investment bankers, a private equity group, and ultimately as an entrepreneur. Today, I am proud to partner with Dawn Lancaster on Ballou Family Apothecary, a Vermont-based venture committed to doing business for good.
The consumer goods industry is defined by constant change: shifting consumer preferences, emerging trends, and relentless competition. In this environment, setbacks are inevitable, but I view them as catalysts for innovation. Each challenge has compelled me to adapt, learn, and grow. Failures are not endpoints; they are stepping stones to greater insight and capability.
Adam: In your experience, what are the key steps to growing and scaling your business?
Bob: Sustainable growth in a public company demands disciplined execution—what I call “solid blocking and tackling.” Scaling, however, requires a strategic shift, often involving new geographies, technologies, or product categories. This transition typically necessitates significant resources and a leadership team equipped with the experience to navigate new complexities.
Adam: What is your best advice on building, leading, and managing teams?
Bob: Successful teams are built on genuine relationships. As a leader, it is imperative to understand the unique strengths and aspirations of each team member. Team composition is dynamic; leaders must have the discernment to make necessary changes and the interpersonal skills to foster cohesion and excellence.
Adam: What are your best tips on the topics of sales, marketing, and branding?
Bob: Sales, marketing, and branding are distinct disciplines, each requiring specialized expertise. Effective leadership in these areas comes from hands-on experience and a deep understanding of their unique demands. While cross-functional development is valuable, it is essential to recognize that not every skill set is transferable. Assignments should be made with both individual growth and organizational effectiveness in mind.
Adam: What do you believe are the defining qualities of an effective leader?
Bob: Effective leaders possess stamina, experience, sound judgment, and decisiveness. They anticipate challenges, adapt quickly to changing circumstances, and remain resilient in the face of adversity. Leadership is not for everyone; it demands a rare combination of vision, flexibility, and fortitude.
Adam: How can leaders and aspiring leaders take their leadership skills to the next level?
Bob: The surest path to leadership growth is to seek out diverse, challenging assignments and to approach even the most daunting tasks with enthusiasm. Success across a range of roles builds both confidence and capability.
Adam: What are your three best tips applicable to entrepreneurs, executives, and civic leaders?
Bob: Practice honesty in all dealings.
Lead with empathy and understanding.
Communicate clearly and consistently.
Adam: What is the single best piece of advice you have ever received?
Bob: Make sure your skills and interests are aligned with those that are critical to the enterprise’s success. Always have enough ‘gas in the tank’ to deal with the unexpected.
Adam: Is there anything else you would like to share?
Bob: Remember: “More of the same produces more of the same.” Seek out the road not taken; innovation and growth often lie off the beaten path.
